Client: "KFC"
Goals
- Establish the brand's presence in the gaming space.
- Launch a campaign ahead of The International.
We organized a Dota 2 tournament to give talented players a chance to make their mark. The prize pool exceeded 1,000,000 RUB, with a full gaming setup awarded to the tournament MVP. Top streamer Buster and popular esports pro RAMZES666 became the project's ambassadors.
The campaign was also supported by content creators PCH3LK1N, Ekatze, QUICKHUNTIK, and keyren. Throughout the campaign, influencers displayed banners on their Twitch channels, ran verbal integrations, and shared KFC promo codes for a 15% discount.
To add an extra layer of entertainment to Twitch streams, we also developed the Flappy Chicken widget, deployed across streamer channels during The International. The widget featured a chicken battle royale with a chance to win prizes from KFC.
Results
Branded views: 19 300 000+
Media views: 4 100 000+
Promo codes redeemed: 201 000+
Media views: 4 100 000+
Promo codes redeemed: 201 000+