Client: "iDreamSky"
Goals
- Popularize STRINOVA among Twitch viewers and attract a new active audience in Russia.
- Build recognizable positioning for the game in the local market through trusted streamers.
STRINOVA is a fast-paced multiplayer shooter focused on tactical gameplay, team coordination, and quick match tempo. To support the STRINOVA launch in Russia and establish the game's presence in the gaming info space, we brought together key streamers from the Russian Twitch community. The campaign featured Buster, Ct0m, Shadowkekw, WELOVEGAMES, by_owl, Morphe_ya, Dmitry_Lixxx, T2x2, drakeoffc, derzko69, deepins02, and Mokrivskiy — collectively delivering strong reach and a high level of player trust.
From November 2024 to January 2025, the influencers hosted STRINOVA gaming streams — both standalone broadcasts and full series diving into the game's mechanics and dynamics. Each stream featured branded overlays, gameplay showcase, and exclusive promo code giveaways.
This format allowed STRINOVA to integrate naturally into each streamer's regular content, drive game installs, build an active early community, and establish STRINOVA as one of the new titles worth paying attention to in the Russian gaming space.
Results
Total campaign reach: 5 266 312 views