Client: Volt Energy
Goals
- Launch a branded Dota 2 tournament with a LAN final
- Build brand awareness among the 18–30 gaming audience
- Create a strong Volt Energy × esports association
- Drive attention from gaming media and influencers
- Deliver high engagement among participants and viewers
Our team handled full-cycle production: team selection with technical and media support, brand identity integration into the Dota 2 in-game map, influencer management, and guest management for invited streamers.
As part of the campaign, a large-scale online tournament was held with a LAN final at Russia's largest esports arena. The VOLT CYBER CUP grand final was broadcast on the channel of popular streamer VooDooSh.
The campaign was supported in parallel by digital placements on Twitch with streamers Just_NS, C_a_k_e, Dmitriy_Lixxx, LenaGol0vach, Uzya, Ybicanoooobov, Solo, and Stray228 — featuring physical branding on screen and verbal integrations. Streamer LenaGol0vach also ran a show match with her subscribers, boosting overall reach.
The campaign successfully reached a wide Dota community, with the brand organically embedded in both streamer content and the esports context of the tournament.
Results
- Total campaign reach: 28 378 000 views
- Total clicks on ad links: 33 785
- Total unique users: 5 200 000
- Teams in the online stage: 188